Fans can sign up on the company’s website to receive an alert… One of the year’s most highly anticipated seltzers officially has a release date. Hard seltzer has morphed beyond a beverage category—the cans have quickly became part of the cultural lexicon, finding their way into the hands of college drinkers, yoga moms and seemingly everyone in between. They will be added to the game when the cosmetic item shop resets at 5 PM PST/ 7 PM CST/ 8 PM EST on Tuesday, April 21st. Following collabs with Fornite and McDonalds, Travis Scott has his 2021 sights set on hard seltzer. Following collaborations with giants including McDonalds, Fortnite and Byredo, the rapper teamed up with Anheuser-Busch on the drink, which boasts 7 percent ABV and will launch with three flavors: … The category is expected to grow 157% in 2020, with the IWSR expecting total volume consumption of RTDs (led by hard seltzer) in the US to surpass that of spirits consumption this year. Recording artist, songwriter, producer and fashion mogul Travis Scott has launched a new hard seltzer brand, CACTI, a venture with Anheuser-Busch. 利用規約 With this announcement, Scott is officially entering the fray of the booming $3-billion hard seltzer industry, joining brands like White Claw and Truly who have won over a globe of drinkers. I’m really excited to put this out in 2021 and see other people be able to enjoy it.”. ORIGINAL STORY (November 30, 2020): Travis Scott ventures into beauty with his latest collaboration, a perfume and candle created with luxury scent-maker Byredo. The seltzers will hit shelves in spring 2021 with three … Now, the official price of the cosmetic items have been revealed with the regular outfit costing 1,500 V-Bucks and the Astro Jack one costing 2,000 V-Bucks. Including beer drinkers: In August of 2020, White Claw, Truly, and Bon & Viv outsold the top six beer brands (Budweiser, Bud Light, Coors, Coors Light, Miller and Miller Lite) combined. On Thursday (Dec. 17), Travis Scott confirmed that he is indeed releasing his very own hard seltzer called Cacti. Travis scott cacti in stores March 15th in stores near you. It's made with blue agave from Mexico and will have a 7-percent ABV (alcohol Sovereignty And The Soil: Chief Richard Currie And The Rising Of The Maroon Nation In Jamaica, Chickpeas In The Pandemic: How Banza Is Expanding Its Reach, A Year Into The Pandemic, The Wine Delivery Landscape Continues To Evolve, Dogfish Head Founder Sam Calagione Discusses New Oat Milk IPA, Craft Beer Innovation, With Chicken Under Its Belt, McDonald’s Moves On To McPlant, This San Diego Distillery Makes Vodka From Unwanted Beer, Napa Valley Wine Icon Robin Lail On Supporting The Porto Protocol, How One Professional Alcohol Organization Is Reaching Beyond Women To Become More Inclusive, How Dole Asia’s New $2 Million-A-Year Fund Is Seeking Solutions To End Malnutrition, Promote Sustainability, Wine Competition Concours Mondial De Bruxelles Changes Venues. "CACTI is something … Travis Scott is cashing in on food and beverage partnerships this year. Scott will tap into Anheuser-Busch’s capabilities and distribution network to bring CACTI to life, the company says. He pocketed $5 million from the original endorsement, and an additional $15 million from merchandise sales, including boxer shorts and a McNugget-shaped body pillow. Drawing inspiration from the multi-hyphenate's love of tequila, CACTI is made with 100% premium blue weber agave and sits at 7% ABV. Made in partnership with beverage giant Anheuser-Busch, CACTI agave spiked seltzers will be hitting shelves in the spring of 2021. Travis Scott launches new tequila-inspired hard seltzer brand Cacti with Anheuser-Busch Business Insider Travis Scott released a perfume, and it sold out almost immediately © 2021 Forbes Media LLC. … All Rights Reserved. His recent McDonald's collaboration was so popular restaurants couldn’t keep up with inventory. Me and the team really went in, not only on getting the flavor right, but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world,” says Scott in an official statement. Travis Scott is launching his new Cacti Spiked Seltzer on March 15, he confirmed on Instagram. Drinks market analysis firm IWSR noted that over the last few years the hard seltzer sector has boomed, growing by 346% in 2017, 246% in 2018, and 214% in 2019. The Houston rapper's newest venture, an agave spiked seltzer, launches March 15 on store shelves. It will be available in a range of flavors—lime, pineapple and strawberry among them. Beverage giants are clamoring to release their own iterations to capitalize on demand: Coca-Cola The hip hop mogul is entering the fray of the $3 billion hard seltzer sector. “CACTI is something I’m really proud of and have put a ton of work into. “Travis is a cultural icon,” says Jennifer Healan, vice president of U.S. marketing for McDonald’s to Forbes. WASHINGTON (SBG) - Travis Scott has announced the release date for his new beverage brand "Cacti. " I write about people, places, and products in the spirits world. The hip hop mogul is entering the fray of the $3 billion hard seltzer sector. Opinions expressed by Forbes Contributors are their own. Houston-born rapper and noted tastemaker Travis Scott is officially throwing his hat into the burgeoning world of spiked seltzers. Travis Scott's Cacti is ready for takeoff. The seltzer is … “We always try to convey a feeling in our products. Update: This headline previously said Travis Scott loves White Claw.His Cacti team has since told us that's simply "not true." Travis Scott is cashing in on food and beverage partnerships this year. So there you have it. How Much is Travis Scott Skin Price in Fortnite? When the hard seltzer craze first took hold, brands like Truly and White Claw led the pack—White Claw sold 27.5 million nine-liter cases over 2019. Today, Scott announced a new line of hard seltzer, CACTI, in partnership with Anheuser-Busch. Her work has appeared in Wine Enthusiast, MAXIM Magazine, Liquor.com, DuJour Magazine, Eater. You may opt-out by. Official release date March 15th, 2021. www.drink cacti.com This year Scott has also partnered with General Mills, Hot Wheels, and PlayStation. Hard Seltzer News is your one-stop hub for everything hard seltzer.
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